Category: Mentions

CHIP magazine on social media careers

Posted Oct.29, 2010 under Mentions

CHIP magazine recently quoted me on an article on how social media careers can be built and how the media industry is changing to adopt itself to the new age and wave of social media knowledge persons.

“Anyone from a communications background with a fair knowledge of the Internet can become a social media manager. Apart from that, and from personal experience, anyone with street smarts and common sense can become one. And hard work of course! The starting salary can be between Rs 15,000 and Rs 20,000. The growth prospects are huge since the social media concept has taken everyone by storm, especially all the marketing and advertising agencies in the world. Every such agency has an in-house team, and if they don’t have one, they outsource it to smaller agencies. In the past 12 months, my own startup company has seen a 600% growth, with an addition of two members to the team every month.”
- Aditya Rao, Co-founder and Director, Social Business Strategy, Superchooha

You can check out the complete article here.

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Podcast with Voicetap – “Marketing 101 – How different is Social Media Marketing from Affiliate Marketing”

Posted Oct.29, 2010 under Mentions

Had good fun in this one! With @vivekk and @ankeshk .. The objective was to understand the difference between Social Media Marketing and affiliate marketing and figuring out – which is the best medium and for whom. Check it out!

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Consultbenefit.com on “Technology To Manage A Team On The Move”

Posted Oct.29, 2010 under Mentions

I was recently quoted on an article featuring Enterprise 2. 0 tools as a Deskaway user:

Superchooha, a Mumbai-based communications firm, in which the two co-founders worked from different cities, was supported by remote working tools. Google Docs and a project management tool helped the duo cross time and geographical hurdles. “Information and the tasks assigned used to get lost in mails; we had tons of papers on the notice board to remind us of stuff. Information flow was never seamless, especially since we were in different geographies. We initially used Google Docs and Google Sites for document management. But as the team size increased, we needed a complete tool for project and work collaboration for our remote teams. We finally decided on DeskAway and now save around 48 minutes of telephone talk time per day per number,” says Aditya Rao, cofounder and director, Social Business Strategy, Superchooha.

You can find the complete article here.

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The Hindu on ‘Connecting Netizens’ – featuring Superchooha

Posted Sep.09, 2010 under Mentions

The Hindu recently featured Superchooha and quoted me in their daily. Thanks to Paromita Pain for taking the interview.

“Our approach goes beyond the current industry standard practices (which are very short-sighted) of marketing on Facebook and Twitter. By bringing together employees, vendors and customers we are solving business needs like reducing costs of support systems, brand perception research, online reputation management and creating platforms for a better engagement with customers.”

“Most think that they will garner negative publicity online,” says Aditya. “But gradually we have built up case studies and a good portfolio to add credibility to the approach. Also the industry has evolved since then, now brands understand the importance of internet and social media.”

“All our business has either come through contacts on social networks like Twitter and Facebook or through word-of-mouth in the industry. And we plan to continue that way,”

You can read the full article here.

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Adgully.com on using Twitter for brand promotions

Posted May.31, 2010 under Mentions, Twitter

Adgully.com recently quoted me on an article on how brands are using Twitter for brand mentions.

Rao, on the other hand, is more of the view to integrate it with the in-house corporate communications team, and not to outsource it to Social Media agencies. “Do not think of it as some new technology that needs to live in silo,” he says.

Twitter should be used for cutting customer support costs, for market research and for Social CRM. It shouldn’t be treated as a marketing tool completely, he reckons.

“Don’t be afraid to listen to negative comments about you. As a brand, worst thing you can do is not listen to the very people who are using your brand,” Rao adds.

You can find the complete article here.

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Afaqs! Reporter cover story on ‘Twitter for Dummies’

Posted Apr.08, 2010 under Mentions

Afaqs! recently quoted me on their cover story for Reporter magazine on ‘Twitter for Dummies’ which I found to be a good summary of case studies in India and its use-cases. Unlike your usual run of the mill articles this one (thankfully) also touches upon customer support, feedback, product development and social CRM:

With Twitter, marketers can monitor their target audience across geographies, connect with them on a personal and real-time basis, says Aditya Rao, Co-founder of Superchooha, a Social business communications firm.

Rao also points out an international example – Mountain Dew uses social media along with Twitter to engage its consumers in the new Dew flavour development process.

One other very wise quote which I enjoyed myself was:

Ashok Lalla, president, digital Euro RSCG has a piece of advice for marketers: “Marketers should go beyond their brand on Twitter and should include the user’s needs and world in their conversations. For instance a car brand on Twitter can participate in chatter about traffic snarls in the city, share traffic updates and highlights new restaurants along a certain route.”

You can download the PDF from the link above or grab a copy from the stands. It would be worth it :)

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Superchooha featured on Rediff.com

Posted Mar.28, 2010 under Mentions

Updating a bit late, but Superchooha was recently (March 25th) featured on Rediff.com. Read below for some excerpts, and go here to read the complete article! Thanks to each and everyone of you who made this happen. Every interaction / work / debate / cuppa coffee with you made us what we are right now! Keep them coming! :)

Cheers to the whole team!

It was formed about two years ago when Ankita Gaba, a 24-year-old management graduate, decided to venture out on her own.

Social business communication involves using social technologies to make more efficient business operations within the organisation for employees and outside the organisations to connect brand with customers. This kind of interaction cannot be possible in any other medium. If a celebrity wants to interact with his or her fans without meeting them in person, s/he can do it using a social media platform. Such platforms also help in marketing, R&D, product development and crisis management.

By then we had a few celebrity clients but the money wasn’t really coming in. My then partner decided to bow out because he also had a family to support. Around the time I was introduced to Aditya over Twitter. We exchanged ideas online and before we knew it Aditya and I were working together. After he joined, we started looking at corporate clients. This changed a lot of things. Since the time Aditya has stepped in, we are growing at the rate of 500 per cent.

A colleague’s mother thinks we are a pest control company!

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